The SMART goal model can help you clarify your motivations and set a clear direction for you and your team members. SMART goals allow companies to focus on tangible results and measure their progress, while providing a clear vision of what needs to be achieved to reach them. By using this model to set goals, companies can align their efforts with desired outcomes and improve their efficiency and productivity. Let's find out how to set your SMART goals within your organization.

Your SMART goal should answer the following basic questions:

What do I want to accomplish?
Why is this important to me?
Where should it happen?
Who are the stakeholders involved?
When do I need to achieve this goal?

Here is a more detailed explanation of each element of the SMART acronym.

Specific

Your goal must be clearly defined and specific. It will allow you to determine the path between your current situation and the desired one. For example, instead of saying "I would like to increase my sales", a specific goal would be "I would like to increase my company's sales or performance". This precision will help you select the best direction to take and help you determine the steps to take to reach your ultimate goal.

Measurable

Once your goal is specific and you have defined it well, you must be able to measure it objectively. It must be quantifiable and allow you to track progress. In other words, you need a concrete number attached to your goal. For example, if the goal is to increase your company's sales, you need to set a quantifiable goal. A measurable goal would be, "I want to increase my company's sales by 10%". You need to be able to compare current sales to sales at the end of the year to measure your success.

Achievable

A goal should be realistic based on your resources and time available. It is good to set ambitious goals, but it is also important to make sure they are attainable. Goals that seem too difficult to achieve can quickly become discouraging and push you in a completely different direction, or even lead to giving up.

To determine if a goal is achievable, it is important to consider the following factors:

Available resources: Do I have enough resources to achieve the goal?
Time: Do I have enough time to achieve this goal? Is the deadline realistic?
Skills: Do the stakeholders involved have the skills needed to achieve this goal? If not, how can we acquire them?
Motivation: Is there motivation to achieve the goal?

* Goals that are aligned with our personal values and interests are more likely to be motivating.

Relevant

An objective must be achievable, taking into account several factors, including the tools, financial resources, and materials needed to accomplish it. The objective must be coherent, meaning that it must be aligned with the company's overall strategy. To make your goal achievable, you may want to ask yourself the following questions:

Is the objective technically, materially and time-wise feasible?
Is the objective really necessary?
Is the timing right?
Does the goal meet any needs?
Is it led by the right people?

Time-bound

An objective must be time-bound. It must have a defined due date and be achievable within a reasonable time frame according to your company's resources. For example, if we go back to the original goal of "increasing my company's sales", the goal should be "I want to increase my company's sales by 10% in the next 2 years". Setting a deadline also allows you to measure progress and determine if you are ahead or behind schedule. This makes it much easier to adjust your activities against your real-time position. To ensure that your goal does include a deadline, and that it has a reasonable time frame, you should ask yourself these simple questions:

When is this goal due?
Is the deadline realistic given my resources and constraints?

Are there any monitoring tools to help me reach my SMART goals?

To help you achieve your SMART objectives, strategic planning tools are available. You will be able to follow in real time the progress of your projects in detail.

Moving from PDF and Excel files to an interactive planning tool will improve your understanding of the tasks to be done and their progress towards your goals. Implement a planning tool in your organization today that allows you to structure your work, facilitate collaboration, simplify strategic decisions and communicate results.

Ready to transform the way you plan?

How to formulate effective SMART goals?