What is the OKR method?


Are you looking for an effective way to define, track and achieve your goals? Whether you're a business leader or an ambitious individual pursuing your own goals and aspirations, OKRs are an invaluable tool for boosting performance and success. OKRs give you the opportunity to define clear objectives and clearly visualize the results you want to achieve. OKRs need to be defined in a collaborative way, involving the relevant stakeholders and promoting alignment and commitment from all.


OKR, which stands for Objectives and Key Results, is a management and strategic planning framework often used in companies to achieve ambitious goals. OKRs are a simple yet powerful method for aligning individual and team efforts with the organization's overall objectives.

The OKR method is based on two main elements


Objectives are ambitious statements of what the company wants to achieve within a given period, usually on a quarterly basis. They must be specific, measurable, ambitious, achievable and time-bound (SMART). For example, an objective might be to increase the company's revenues by 20% over the next quarter.

To find out more about SMART objectives, read the article How to formulate effective SMART objectives.

Key results

Key results are the specific measures that indicate whether an objective has been achieved. They serve as markers to assess progress and guide team actions. For the objective of increasing revenues by 20%, some key results might include acquiring 100 new customers, increasing the purchase frequency of existing customers or reducing the churn rate.

What sets OKRs apart

What sets OKRs apart from other methodologies is their flexibility and ability to adapt to the changing needs of a company or individual. Unlike rigid, static strategic plans, OKRs can be revised and adjusted over time to reflect changes in the market, new opportunities or challenges encountered. This adaptability enables organizations and individuals to remain agile, make informed decisions and redirect their efforts to areas of greatest impact.

Why use this method within a company?

In today's business world, it is essential for companies to adopt effective methodologies to achieve their objectives and remain competitive in the marketplace. Popularized by renowned companies, OKRs have become a widely used practice for aligning teams, stimulating innovation and accelerating growth.

OKRs are used within a company for several important reasons:

Clarity of priorities

Clarity of priorities is one of the major benefits of OKRs. By using this method, OKRs help to clarify priorities and focus resources on the most important initiatives. When we define specific, measurable objectives in our OKRs, it forces us to think carefully about what is really crucial to achieving our goals. OKRs help us to identify the key actions that will have the greatest impact on our results.

By focusing on key results in our OKRs, we are able to concentrate our efforts on the areas that matter most. This enables us to prioritize tasks, make informed decisions and channel our energy into the actions most important to achieving our goals.

Motivation and empowerment

OKRs are a powerful motivating and empowering force. These challenging goals encourage us to step out of our comfort zone and give our best to achieve them. By being involved in the process of defining OKRs, we feel invested in and responsible for achieving them.

What's more, OKRs foster commitment by providing a clear vision of what we want to achieve. When we have well-defined and meaningful goals, it gives meaning to our daily efforts. We understand how our work contributes to achieving these goals, which boosts our intrinsic motivation and job satisfaction.

Transparency and communication

By sharing the OKRs with all team members, everyone has a clear understanding of the organization's overall objectives and how their work contributes to achieving them. This creates strong alignment and a shared vision, which strengthens collaboration and cross-functional cooperation.

OKR transparency also encourages open communication and information exchange. When key objectives and results are visible to all, it facilitates discussions on progress, challenges and ideas for achieving OKRs. Team members can share their knowledge, experiences and suggestions to contribute collectively to the achievement of objectives.

Adaptability and agility

Thanks to their flexible nature, OKRs make it possible to adjust quickly and redirect efforts in response to new circumstances. OKRs are generally defined on a quarterly basis, enabling organizations to reassess and adapt their objectives in line with changing needs. If opportunities emerge or challenges are faced, OKRs can be adjusted to reflect these new realities.

This adaptability enables companies to remain agile and responsive to market changes.

Performance measurement

Measuring performance with OKRs is based on comparing actual results with established targets. Key results serve as benchmarks against which progress can be measured. By regularly monitoring the performance indicators associated with each key result, it is possible to concretely measure the progress made.

These objective measures make it easier to assess individual, team or organizational performance. OKRs help identify areas for improvement, and direct efforts towards actions that will have the greatest impact on the desired results.


OKRs are successfully used by some of the world's most successful and influential companies, including giants such as Google, Intel and LinkedIn. Google, in particular, is known for having embraced OKRs from the outset and integrated them into its corporate culture. The positive impact of OKRs on these companies enhances their reputation and makes them a powerful strategic management tool, capable of boosting performance and promoting the achievement of ambitious goals.